WHERE OUR TEAM HAS WORKED
OneTeam Partners
Velocity Black
Your sellers spend their week on research.
Every sponsor pitch starts with lists built by hand in Apollo, LinkedIn and old decks. An agent can do that first pass overnight.
The work that slows partnership revenue
Your CRM is out of date.
Duplicate and stale records hide renewals and slow every report. You need clean data every week, run by someone who knows partnership sales.
Your partnership revenue has to grow this year.
You need more sponsors, brand deals and creator deals without adding headcount. No room for a slow agency ramp or a tool nobody uses.
Who we work with
We work with the people who sell partnerships: CROs, heads of partnerships and VPs of sponsorship sales.
Pro sports teams: partnership sales and ticketing groups.
Consumer brands in wellness, recovery, beverage and apparel that buy sports and creator partnerships.
Sports, entertainment and experiential agencies that sell sponsorships for rights holders.
Creator businesses: talent management firms and creator marketing platforms.
Sports tech and fan marketplace companies.
Sports, fitness and consumer companies backed by private equity.
Venues, league offices and live event operators.
What we don't do: engineering teams for Fortune 2000 companies, data platform migrations or technical due diligence. We stay on revenue.
Start with 100 records
CRM Cleanup Test (24 hours)
Send us 100 records from your CRM. We dedupe, enrich and fix them, and return them in 24 hours. You see our work on your own data before you commit to anything.
Weekly Working Sessions
One session a week with your revenue lead and team. We work on the live pipeline and fix what blocks deals. No status meetings.
No hourly billing. No scope creep. Fixed steps.
Workflow Audit (5 days)
Day 1, we audit your sales workflow and data with your revenue team. Days 2 to 4, we build on your own data. Day 5, Iggy walks your executive sponsor through up to 5 ranked revenue opportunities, up to 2 working prototypes and an ROI estimate for each.
Audit, Build, Run
Three fixed-scope steps. Each one ends with a result you can measure, and each one earns the next.
Agent Build (4 to 8 weeks)
We put 1 or 2 prototypes into production, connected to your CRM and data. We measure a baseline before launch, so you can see what changed.
Run and Improve (monthly retainer)
We monitor and tune the agents, refresh data and prompts, keep your CRM clean, ship one new workflow a month and report results against the baseline.
Why teams work with us
Built by a partnership seller.
Iggy has spent 15+ years selling brand partnerships, experiential and sports deals. The agents follow how your team actually sells.
We already know your market.
Sponsorship inventory, activation, fan data and creator deal terms have their own buying cycles and data sources. A generalist firm learns them on your time. We start with them.
Start with one project.
Fixed scope, a baseline we measure against and no 12-month program to get started. No hourly billing. You see what changed before you buy the next step.
Built on your tools.
We build on the CRM and data tools you already pay for, like HubSpot, Salesforce and Apollo, so we write less custom code and ship faster. Your keys and data stay in your name.
How we work together
Start with an audit, build what works, then we run it with you. Each step earns the next one.
Week 0
Week 1
Weeks 2 to 9
Launch
Monthly
Week 0: Intro + Fit Check
Week 1: Workflow Audit
Weeks 2 to 9: Agent Build
Launch: Baseline Readout
Monthly: Run + Improve
A short call on your revenue goals, team and CRM setup. We confirm your executive sponsor and budget owner.
Five days: audit, build on your data, then a day 5 readout with ranked opportunities, up to 2 working prototypes and ROI estimates.
Agents go into production on your CRM, with a baseline set first.
A before and after comparison your executive sponsor can check.
Monthly tuning, CRM hygiene and one new workflow each month.
Selected work
Text Iggy (914) 344-8305 | iggy@thegrowthadvisors.com
Live AI outbound and CRM work for sports, fan, affiliate and creator businesses. We share results on a call, with each client's permission.
Frequent Fan, sports and entertainment marketplace
The problem: Premium sports and entertainment supply partners had to be found, researched and contacted one at a time.
What we built: An AI outbound system that researches supply-side partners, enriches contacts in Apollo, drafts first-touch emails and logs every touch in HubSpot.
The outcome: A steady outreach cadence the team can run every week, with every conversation tracked in the CRM.
02L / Zero2Launch, fan intelligence
The problem: Outreach to sports teams and properties lived across inboxes and spreadsheets, so the pipeline was hard to see.
What we built: AI outbound to sports connections, plus a CRM that we update and deliver to the team every week.
The outcome: A current view of the pipeline each week, without manual data entry.
Vault Network, sports affiliate network
The problem: Recruiting affiliates meant building target lists by hand.
What we built: An agent that builds affiliate target lists and runs personalized outreach from them.
The outcome: A repeatable way to find and contact new affiliates.
Linkby, creator marketing
The problem: Brand outreach for creator campaigns took seller time that should go to closing.
What we built: AI-driven outbound to brands for creator marketing.
The outcome: More brand conversations started without adding headcount.
Kaitlyn Brown, creator
The problem: A creator needed brand partners who fit her audience, and the right person to pitch at each brand.
What we built: A brand target list matched to her audience, decision makers enriched in Apollo and personalized pitches, with replies and deal terms logged in one sheet.
The outcome: A tracked brand pipeline she can follow from first pitch to signed deal.
TGA's own sales desk
The problem: One seller running research, follow-ups and reporting for a whole practice.
What we built: A multi-agent setup that handles research, follow-ups and weekly reporting for our own pipeline.
The outcome: The same system we build for clients, running every day. We show it live in every sales meeting.
What we build
Agents for the jobs your sellers do by hand, built on Apollo, Clay, HubSpot and Airtable, the tools we run every day.
Outbound agents
Account research, contact enrichment and personalized sequences for sponsorship, brand partnership and B2B sales.
Partnership pipeline agents
Score brands against your inventory and audience, draft tailored pitches and flag renewals early enough to act on them.
CRM hygiene
Dedupe, enrich and backfill account and contact records, then keep them clean on a weekly schedule.
Creator and talent outreach
Match creators to brands, draft the outreach and log replies and deal terms in one place.
Weekly revenue report
A pipeline and partner activity summary written by an agent and sent to your CRO every week.
The seller behind the systems
I'm Iggy Rodriguez. I've spent 15+ years in brand partnerships, experiential and sports at OneTeam Partners, Velocity Black, Therabody, the LA Dodgers and the Detroit Pistons, and hold an Executive MBA from Chicago Booth. I started The Growth Advisors to build the AI agents and RevOps I wish my teams had. Based in Beverly Hills.
How we deliver
You work with me from the first call to every readout. I scope each engagement and own the relationship. Contract AI engineers build the agents, a second engineer reviews the code, and a RevOps specialist runs CRM hygiene.
How we handle your data
NDA before any access. API keys stay in your name with the least access needed. No client data goes into shared prompts, documentation lives in your own repo, and we remove our access when the work ends. For outbound, we use separate, warmed sending domains, working opt-outs, human review of first sends and a written data policy for each client.
iggy@thegrowthadvisors.comÂ
FAQ
Who is this for?
CROs, heads of partnerships and sponsorship sales leaders at sports teams, entertainment companies, consumer brands, agencies and creator businesses. If you sell deals, it fits.
Do we need engineers on our side?
No. We scope, build and run the agents. You give us an executive sponsor and CRM access.
How do you handle our data?
NDA first. Keys stay in your name with the least access needed, and we remove our access when the work ends. Your data is never shared across clients.
How do we start?
Text Iggy at (914) 344-8305. We start with a short intro call, or with 100 of your records cleaned in 24 hours. If we fit, you get a proposal that week and we pick a start date for your Workflow Audit.
Which tools do you work with?
HubSpot, Salesforce, Apollo, Clay and Airtable, with models from OpenAI and Anthropic. We build on what you already pay for.
What does it cost?
Each step has a fixed fee, scoped on the first call. Run and Improve is a flat monthly fee. No hourly billing.